A year inside Souk El Had
For over a year, a team of us has walked, filmed and photographed one of Morocco's largest souks — gate by gate, stall by stall — to build something that has never really existed: a living, independent record of Souk El Had. Here's what we're making, and why it matters.
Walk the whole souk — sped up
A rough, sped-up walk-through from the souk floor — not the finished guide, but a glimpse of the work in progress. A team of us has been building this for over a year, gate by gate.
Work in progress · filmed on the ground, played back at speed
Why a record matters
Souks change. Stalls turn over, trades shift from one corridor to the next, and the people who give the market its character come and go.
Yet a place like Souk El Had — one of the largest markets in Morocco, beating at the heart of Agadir — has never had a proper, independent record of its own: who trades where, the stories behind the stalls, and the gates and squares that bring order to the maze.
We're making one. Not a snapshot for tourists, but an archive with real value — culturally and historically — for the city, for anyone studying its markets, and above all for the generations of traders whose working lives have unfolded within these walls.
Made for visitors and traders alike
For visitors
Find your way through the maze, meet the traders and discover the corners most visitors walk straight past — with 360° views, a clear map of the 15 gates and named squares, and GPS-guided routes you can walk at your own pace.
For traders
Traders are partners we help, never the product. A listing puts a stall on the map with its own story, in the trader's own words — lasting visibility, owned by the people who have earned it.
What we're building
An independent guide, made with respect
Visit Souk El Had is operated by We Love Local Guides Ltd, a company registered in the United Kingdom. We are not affiliated with, endorsed by or sanctioned by any official body or local authority. Everything here is built with respect for the souk, its traders and Moroccan culture — our first chapter in a growing guide to Africa's great markets.